My career comprises more than 35 years, first as a newspaper reporter, editor, and film critic, then as a copywriter, and ultimately creative director, in Philadelphia advertising agencies and marketing communications firms.

Equally at home with print, broadcast, direct mail, web and interactive, I’ve been instrumental in developing concepts, brand messaging, strategic content, and nomenclature for a wide range of national B2B and B2C clients.

My versatility has helped launch numerous products and companies into the marketplace, increasing clients’ market share and visibility, with originality and resonance.

Today I’m an independent creative professional, living and working in the Sarasota - Bradenton, Florida area.